Commercializing Corporate R&D
A large Corporate R&D team had developed an advanced, low latency data transport technology that could be used for IO Virtualization (IOV) on Layer 2 networks. However, they did not have sufficient use-case data from outside their corporation to enable a transition to a business unit and related ASIC implementation to drive a product business.
Several potential use cases were brainstormed, then prioritized by access, ease of adopting the technology for the specific use case and the business impact expected for the end customer. The top two use cases where then chosen and explored in depth in customer meetings. These were in general purpose IOV in IOV focused on storage systems in particular.
A proof of concept was also built to showcase high-speed storage capabilities, which also lead to Best of Show award and more customer discussions, including barriers to entry and other competitive issues.
The client was able to identify the niche they could fit into, in their own product line, without the need to spend millions on creating a new IO standard for public use. Further, by restricting the use to their own product line, support costs where reduced in the early stages.
The technology is now being gradually opened up for general purpose IOV use with a chip.